Thursday, 7 April 2011

GENERALISM PAPER 3

91- What is ABC?

Audit bureau of Circulation
92- What is Dummy?

A dead body of an animal
93- Press and Publication Ordinance was introduced on:
1963
94- What is embargo?

A ban on publication before a specific date95- Television programmes were started in Pakistan on:
 1964
96- Who was the first editor of daily Nawa-e-Waqt?
 

Hamid Nizami

97- Radio is what type of channel?

Time consuming
98- What is yellow journalism?

 Exploitative sensational

99- What is typography?

 a choice of type to ensure image clariy

100- What is editorial?
A point of view of the news paper

101- What is lithography?


 A method of printing
102- What is by line?
 Reporter's name given with printed story
103- Agenda setting is the main objective:

 
is the subject of mass communication
104- PID?

 
Press information department
105- Press and Publication ordinance?


was implemented in 1963 during the Field Marshal Muhammad Ayub Khan's Government

106- Pakistan's per capita income?


$ 800


107- What is considered as father of popular Journalism:


E.M. Rogers

108- News is the description of the event by a book writer:

 False



109) Calcutta General advertiser is popularly known as:


 Bengal jopurnal110) The first printed Urdu paper in the Sub-continent was:

Jam-e-jahan Numa

111) The Pakistan Times was founded by:

quaid-e-Azam Mohd Ali Jannah


112) The term Artillery of the press was coined by :

 Qilbur Schramm



113) the modern version of old hero is .


 Celebrity


114) libel is :

 

Malicious defamatory written accusation

115--intra Personal Communication is

 Inner monologues-communications within self

116) the originator of the phrase “press is the fourth estate” is:

 Edmund Burke

117---Identify the following in Pakistan`s Media perspective.


APNS (ALL PAKITAN NEWSPAPERS SOCIETY)


APNEC (ALL PAKISTAN NEWSPAPERS EMPLOYERS
CONFEDERATION)

CPNE (COUNCIL OF PAKISTAN NEWSPAPERS EDITORS)


PBC (PAKISTAN BROADCASTING CORPORATION)


ABC (AUDIT BIREAU OF CIRCULATION)


PID (PRESS INFORMATION DEPARTMENT)


PFUJ (PAKISTAN FEDERAL UNION OF JOURNALISTS


APP (ASSOCIATED PRES OF PAKISTAN)

PEMRA (PAKISTAN ELECTRONIC AND MEDIA REGULATORY AUTHORITY)


RPPO (REGISTRATION OF PRINTING AND PRESS ORDINANCE)


118. What is “Lithography”?

 A method of Printing

119. What is “Dummy”?


 Make-up of newspaper

120. What is by line?

Reporter’s name printed with story


121. Intra-Personal Communication is:

With self
122--What is ABC?

Audit Bureau of Circulation

123. Who was the first Editor of daily “Nwa-e-Waqt?”
Hameed Nizami

124-When Television Transmission was started in Pakistan?
1964

125. The Subject allotted to a newspaper reporter is called:

Feature
126. A journalist who is not attached with any newspaper is called:


 
Free Lancer127--Identification Mark written on the top of news story page is called:
Credit Line
128. Dr. Gobbles is known as father of:

 Propaganda

129. The communication based on purchased time or space is called:

Advertising
130. UPI is the abbreviation of:

United Press International

131. The news that appears two or three days before an event is called:
 Curtain raiser

132. Press and Publication Ordinance was introduced in:

 
1963

133. Communication without words:

 

Non-Verbal communication

134. Tabloid newspaper is of small size with:
 
3 columns

135. The reading of the script to check the errors is called:

 

Proof-reading

136- A brief introduction of a photograph is called:

 

Caption

137. OB stands for:


Official Beat

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